Milano-Cortina 2026
Brand identity proposal for the Milan-Cortina 2026 Winter Olympic Games, including the design of the Olympic Village at the Lambrate district. The goal is to improve Milan's urban fabric, both during the Olympics and in the long term.
ABOUT
The creation of a new sign for the Olympics Games Milan-Cortina 2026 identity represents a transformative moment for the city of Milan and its surrounding neighborhoods. This branding proposal is more than just a visual logo; it is a project that extends far beyond aesthetics. It is a unique opportunity to revalue brownfield and abandoned areas, transforming them into useful spaces for the community and for Winter Olympics events. This branding translates into a development opportunity not only in line with the event itself but also with the needs of the city of Milan and its inhabitants.
Through this thesis, I demonstrated how branding can breathe new life into different areas and communities, particularly through place branding for the Milan-Cortina 2026 Winter Olympic Games. Projects such as the promotion of the Lambrate neighborhood offer considerable potential to engage the community and promote an active lifestyle through initiatives such as the Lambrate Club. Moreover, this thesis aims to revalue Milan, not only through new construction, but by taking full advantage of existing resources and actively engaging the community. Milan-Cortina 2026 Winter Olympic Games sustainable and widespread. This project is solely for educational purposes and is non-profit.